21
Oct

We’re so busy that sometimes it’s hard to know where to start. We prioritize but are we using the right criteria to decide what’s important?
The key is to put your effort where you get the greatest results.

If you’re in sales, you know the activities that generate business: Prospecting, getting in front of people, doing great presentations, providing great customer service. Now break each of those activities down further. Are you prospecting by networking? What kinds of networking groups have your prime customer? What kind of advertising can target your dream client? Is it worth your time to improve your presentation skills so you can increase your closing rate?

If you supervise people, a high priority is always managing and leading your teams. But where specifically do you get the best results? It might be working with someone who has a lot of talent but needs to hone their skills more. It might be mentoring one of your people to provide bench strength for you. Or it could be daily quality control, or a combination of all of these.

Of course, you have to know what activities get you results to begin with. That means paying close attention to your feedback. Do you closely track where your business comes from? Referrals? What kinds of people are referring you? How are your marketing efforts paying off? Do you know how much business comes from each kind of marketing you do?

In your personal life, ask the same kinds of questions. Ask yourself, “What ONE thing could I do to make the biggest difference in my life?” It might be exercising to improve your health and outlook. It might be reading to your kids every day. It could be taking up that hobby you’ve always dreamed about. Or spending 15 minutes a day just for yourself where you do nothing but relax.
Now that’s an idea!

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